15 January 2023
Why we built Floree
Twenty flower shops in Sharjah told us the same thing. Their POS doesn't do tax invoices, their inventory lives in a notebook, and their best customer is a hotel that pays net-90. We built Floree because none of that should still be true in 2023.
The version that actually exists
Walk into a flower shop in Sharjah on a Tuesday morning. The owner is on WhatsApp with three customers, the cashier is hand-writing a delivery note, the apprentice is unwrapping a wholesaler box and trying to remember how much a stem of imported peony cost yesterday. Somewhere on a counter is a notebook with handwritten prices and a Bluetooth printer that has never been paired correctly.
This is the version that actually exists. Not the Pinterest version. Not the brand-deck version. The Tuesday-morning, wedding-season, half-the-stems-arrived-wilted, the-cab-cancelled version.
What we replaced
We sat with twenty independent shops over six months. Every one of them had stitched their operation together from accidents — a generic POS that doesn't issue UAE tax invoices, a notebook of supplier prices, a hand-built spreadsheet for orders, a free Shopify trial that expired three months ago, and a manager who answers WhatsApp at 2am.
Floree replaces all of it. Eight tools, one tenant, one bill, FTA-compliant by default. POS, inventory, tax invoicing, AI arrangement pricing, public storefront, wholesale marketplace, AI marketing, and premium greeting cards.
The bouquet is the product. Everything else is plumbing. Floree is the plumbing.
Who this is for
Independent flower shops doing AED 30,000–500,000 a month. Wholesalers who supply them. Hotels and concierges who want one invoice per month instead of forty. Corporates running employee-gifting programs.
If that's you, [start free for 14 days](/signup). No credit card.