Florists first
Every release is co-designed with shop owners. If they don't use it, we don't ship it.
N° 04The editor's letter
Built beside working florists.
Floree is owned and operated by Xaen (xaen.ae), legally represented by A.I.H HEALTH SERVICES L.L.C.SP (AIHHS). Built in the UAE for flower shops and wholesale suppliers.
Ch. 01What we believe
Software should fit the work.
Numbers that matter
Margin, velocity, freshness, churn — not vanity dashboards.
AI that earns its place
We don't bolt AI for the sake of it. It either saves an hour or doesn't ship.
Built in the UAE
English and Arabic storefronts, AED pricing and itemised VAT invoice fields for configured shops.
Ch. 02The story
Why a flower-specific platform.
Generic POS systems treat a rose like a t-shirt. They don't know about freshness windows, perishability, water temperature, or that a wedding bouquet has thirty SKUs in it.
Spreadsheets work — until you have eight staff, three locations, and an FTA inspector at the door.
Floree brings the work of a flower shop into one shared workspace: sales, stock, preparation, delivery and the records behind each order.
The result is a platform where every screen exists because someone said this is the part that takes me an hour every morning.
Ch. 03Today
Built for the flower business.
1,240+
Florists on Floree
7
Countries served
15
Languages supported