9 February 2025
Tabby and Tamara: the quiet conversion lift
We turned on Tabby and Tamara checkout for 12 of our shops in October. Six weeks later, average order value rose 22%, conversion rose 4 percentage points, and zero of the merchants asked to turn it off.
The setup
In October 2024 we shipped one-click integration with Tabby (UAE/KSA) and Tamara (KSA/UAE/KW) on the Floree checkout. Twelve of our shops opted in for a six-week test.
What happened
For the test cohort, vs the prior six weeks:
- AOV up 22% — customers chose larger arrangements when they could split across 4 payments
- Conversion up 4.0 pp — from 2.8% to 6.8% on the storefront cart-to-purchase rate
- 27% of completed checkouts used Tabby or Tamara as the payment method
- 0 merchants asked us to turn it off
The merchants pay the same payment-processing fee they pay for cards. Tabby and Tamara take their fee from the customer side. The shop nets the same per order; just gets more orders.
What's the catch
There isn't much of one. The customer signs up to Tabby or Tamara during checkout, they're approved or declined in real time, the merchant gets paid in full at the time of the sale, and the BNPL company carries the credit risk. The customer pays in 4 instalments over 6 weeks (Tabby) or 3 over 90 days (Tamara).
The only place we've seen friction is when the customer's order is non-physical (digital gift card, subscription) — Tabby occasionally declines those. But for fresh flowers, it's smooth.
[Add Tabby + Tamara](/features) — they're free to enable on every Floree plan.