24 September 2023
Storefronts: three templates, one engine
A flower brand's online presence has to work for three customer modes: the wedding researcher, the Tuesday-night gift-buyer, and the corporate procurement officer. We ship three storefront templates that target each.
One engine, three voices
Every Floree tenant gets a public storefront at your-shop.floree.ai (and a custom domain on Pro). The product catalogue, cart, checkout, and tax invoicing are the same underneath. What changes is the template — three opinionated front-end designs:
- Editorial — Caslon italic headlines, hairline rules, monochrome with one accent. The default. Reads as a gallery.
- Boutique — warmer, more pastel, generous radii, cushioned cards. Targets the "I'm buying flowers as a gift" mood.
- Modern — bold sans display, dark hero, square corners, mobile-first. Targets the Tuesday-night impulse buyer.
Why three templates and not 100
Most "headless commerce" platforms ship 100 themes and watch their merchants pick badly. We ship three because we know which mood each one converts. The owner picks one with a single dropdown. We don't want them spending an afternoon comparing.
What lives in every template
- Bilingual EN/AR — the storefront mirrors the entire layout for RTL users
- Same checkout — Stripe Card, Apple Pay, Tabby, Tamara
- Same FTA-compliant invoice on the order confirmation
- Same WhatsApp-style order tracking link
- Schema.org structured data for Google product listings
If your conversion isn't where it should be after three months on a template, switch — it's a one-click change.