11 January 2026

Launching in Saudi: VAT, ZATCA, and a different market

Saudi Arabia's flower retail market is 3× the UAE's, the regulatory environment (ZATCA) has its own rules, and the customer behaviour skews more conservative. Floree-KSA went live this month. Here's what we changed.

What's different

  • VAT is 15%, not 5%. Floree's tax engine already handled multi-rate; the KSA tenant config just sets the default to 15.
  • ZATCA Phase 2 e-invoicing is mandatory. Every invoice has to be signed, hashed, and reported to ZATCA in near-real-time. We rebuilt the invoice issuance flow to integrate with ZATCA's Fatoora platform — invoices issue in 800ms with the full ZATCA payload included.
  • SAR currency, not AED. Same principle as our UAE work — match the home currency.
  • Mada cards dominate card payments in KSA. We added Mada to the storefront checkout alongside Visa, Mastercard, Apple Pay, Tabby and Tamara.

What's the same

  • Same Floree app, same multi-tenancy, same RLS, same data isolation
  • Same FTA-equivalent compliance (we treat ZATCA the way we treat FTA — to the letter)
  • Same Arabic-first storefront option
  • Same wholesaler marketplace (KSA wholesalers can join now)

Pricing in KSA

  • Starter SAR 199/mo
  • Professional SAR 499/mo
  • Enterprise SAR 1,399/mo

Pricing reflects PPP differences. Add-ons are also priced in SAR.

What's next

KSA tenants get the same product roadmap as UAE — driver app, corporate portal, AI marketing v2. Local hires for KSA support are happening this quarter.

— Floree.ai · Sharjah, UAE