17 December 2023
Greeting cards are a margin product, not a freebie
Most florists print a free card with every bouquet. Wrong incentive. Cards are 80%+ margin SKUs that customers will gladly pay AED 15-25 for. We built a card builder that treats them as a real revenue line.
The wrong incentive
Free cards waste two things. First, they cost the florist 60–80 fils per card in materials and printer time. Second, and worse, they signal that the card isn't valuable — so when a customer wants a better card, they don't know to ask.
Cards as a revenue line
We rebuilt the cards module around the idea that a card is a real product the customer chooses, with a price the shop sets. Free templates exist (hairline, sprig, tag, window), and there are 25 premium templates priced at AED 5–9 each. The customer picks one in the storefront flow or at the counter, an AI-drafted message lands in fifteen languages, and the card prints front-and-back to A6.
Premium cards auto-issue a one-line sale + tax invoice when saved. The card is billable revenue, not a freebie.
What we see in the data
Across 30 tenants in 2023, premium cards run at:
- 28% of orders include a premium card upgrade
- AED 7.20 average card revenue per order with a card
- 84% blended margin on cards (after print materials, AI credit, and labour)
That's an AED 2 per-order margin lift, on a product that takes 30 seconds to choose. Multiply by 60 orders a day and the math is obvious.
[See the card system](/features).